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The snapshot life of a hyperactive (“vivacious”), fashion-crazy shopaholic journalist Rebacca Bloomwood who wants a job at a top fashion firm, but makes do with one at an office below, which happens to be a financial magazine of repute.
From fashion to finance. How? The editor, Luke, is taken in with the “freshness” of her article on injured sentiments of shoppers. She goes onto become a super-famous columnist as “The girl with the green scarf” with just 2 articles.
Meanwhile the heroine continues her dream shopping spree, running out on the credit limits of her gazillion cards. The debt collector is shown as a villain whom she puts off with a string of lies. When he manages to catch and expose her on a TV interview (serves her right), the crowd sympathy is with her – “Why did he ruin this girl’s life?!” types.
Her super sweet parents come to her rescue (“you and your mum define my life”) when friends and love have fled from her life. She manages to pay-off her debt in style – with the “the disaster that was me on TV” sympathy sale of her shopping spoils. She gets her man in the end. Happily ever after.
The comedy? The “I bump into one article –resulting- domino- effect” types.
The shopaholic line of thought is captured well, what with mannequins charming her to buying their wares. When asked why she shops so much, Becca gives a very helpless reply of how she feels the world is a better place when she shops. The only bits I found appealing in the movie.
Rating: Shift+Delete
Note: Replace Rebecca Bloomwood with the average 2008 American investment banker, the editor (Luke) with the investment bank, parents with the US government. You have the plot of the US financial crisis.
Been meaning to press this one (actually blabbering about this one to many a friend) for quiet some time -an observation on the trend of using colour to convey the mood of a movie.In the age of black and white, they did use greys, halo effects to give the same; enhancing the softness of the skin, glow in the eyes, grim prospect of impending doom, mystery et al. Of course the “bytes and pixels” pheneomenon has relatively eased the use of this supplement to the art of movie-making!
Dil Chahta Hai (2001) was the first movie that struck me with its use of the Blue tint – the colour of water – cool, smooth, slick, sophisticated – personifying the 3 protagonists. Green in The Matrix (1999) and Don (2006) – high technology, greed, speed; Sepia in Guru (2007) – vintage, the hey days of the license Raj; Reds, Oranges, Yellows in Eklavya (2007) - simmering anger, hatred, murder. Will keep eyes open for more!
