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Month End is not a pretty time in sales.
The Golden Rule in Sales – “There is no tomorrow, only today!” How I hate that phrase. Ridiculous in its transiency.Especially when we talk about sticking to the “system” through the month and fall out in the end.
Haggling with stockists – “Madam, we need to live!”The pity of it all. Doubts on whether it is “right” to upstock the chap more – “O this guy can afford to be bucked up a bit!” The savior last month being the defaulter this month.
Two months have given sufficient grooming in excuses, threats, lies et al. One wonders whether the stockist is taking us for a ride or vice versa – a bugging thought either ways.But one should develop a thicker skin as days go by.
Blame your superiors for whatever trouble you can’t seem to find an answer for. I do it. My boss does it. My bosses boss must be doing the same too.
When the figures are done, we are united in the happiness of 110% achievement. Hallelujah! 24 hours of bliss, joy.
Well “Tomorrow is ANOTHER day!”
I live on Sudder street at Kolkata. Famous for its hospitality extended to the “let’s explore the real India” tourists. You find them with their beaded necks, hands, with coolers and back pack trying to figure out what the hell they are doing, well, in that street 
The locals “help”, with a few coming up-close and mumbling “Very good Guesthouse?” in the most conspirital tone.
This small stretch of 1 km is peppered with restaurants, a church, dingy guesthouses, tiny forex shops, cyber cafes, the usual kirana-mom-pop grocery stores. At one end of this street you have a nondescript bookstore. Well, so you think. And then you take a second look at the sign board (Check out the phrase circled in blue)
Am sure none of the backpacking-lonelyplanet-firangs could resist the urge to flip through some of his books, :) After all “What is so different about this one, that it has made way into our beloved guide-book?”
What is the most difficult task of any advertisement? To catch the attention of your target customer, break through that clutter. In that one glance, induce a level of interest so as to lead to an enquiry regarding your product/service. That’s half the job done.
Converting this (A)ttention->(I)nterest to (D)esire and then (A)ction (purchase of service/product) is dependent on the quality of your offering of course!
